AN ASSESSMENT OF THE MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ORGANIZATION

AN ASSESSMENT OF THE MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ORGANIZATION

1. 1. STATEMENT OF THE PROBLEM

One of the obstacles that often lead to businesses failure is the inability of some marketing executives to formulate, plan their strategies, they operate without taking into cognizance the factors or the element both internal and external to the forms which they operate. This research work is primarily concerned with studying marketing company has given and how market are been segmented in order to improve. Its operational performance thereby providing the consumers with adequate products as to how, where, what or getting them.

1. 1. OBJECTIVE OF THE STUDY

The importance of market segmentation in any business organization cannot be over emphasized. Every business organization is faced with the impact of selecting a suitable market of that will be follows to entire effective marketing penetration.

The following are the objectives of this study

a.           To determine the most effective segmentation strategies to used in an organization

b.           To identify the requirements for effective market segmentation

c.            To establish the bases of segmenting a answer market.

d.           To identify what the requirements and what customers wants in each market for its uses.

e.            To determine the benefits of market segmentation to the consumers and the organization at large.

f.             To solve the problems of segmenting a market

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